Just Like Santa?

“There’s security in being a brand; there’s certainty in being a brand,” Cee Lo said. “McDonald’s is a brand. And when you get your fix for a Big Mac, where do you go? There’s only one place you can go for a Big Mac, and that’s big McDonald’s. But my brand has a broader horizon, because my brand is, ‘Whatever you think you want, I just may be able to give it to you.’ ”